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Horticultural Marketing: A Resource and Training Manual for Extension Officers by FAO |
| ISBN: |
9788170355090 |
| Binding: |
Hard Bound |
| Biblio: |
xi+118p., 4 col. plts., tabls., 23 cm |
| Weight: |
326 gms |
| Pages: |
129 |
| Imprint: |
Daya Publishing House-FAO |
| Year: |
2016 |
| Price : Rs 995.00 |
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About the Book
The book describes an Introduction to horticultural marketing in Chapter 1 and Chapter 2 gives examples of successful horticultural marketing case studies. The book then covers the three stages in horticultural marketing projects. Research and analysis are discusses in Chapter 3 and decision making and agreeing on an action plan in Chapter 4. Chapter 5 discussed some of the many different actions, activities and functions which can help to resolve marketing problems. Chapter 6 concludes the manual by setting out some of the most common mistakes that have bedeviled marketing projects.
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